Ensuring you have a robust Trunkline portfolio is a big step in showcasing your industrial services and connecting with potential clients. A well-optimized portfolio not only reflects your professionalism but also acts as a 24/7 marketing tool for your business. Below are essential steps you should take to optimize your Trunkline portfolio and the importance of each.
After logging in to your Trunkline account, click the "Edit Profile" button (shown in image #2 above), then do the following:
1. Add Your Logo or Headshot Photo
Adding a square or 1:1 ratio (for example, 800x800 pixel dimensions) logo or headshot photo adds an identity to your profile, making it easier for customers to recognize and remember you.
2. Customize Your "Display Name"
A unique display name helps you stand out in search results and adds a personal or branded touch to your portfolio.
3. Customize Your "Username"
A customized username that aligns with your brand makes your profile URL more memorable and search-friendly.
4. Add Your Sales Contact Info
Providing sales contact information such as an email or phone number facilitates quicker, direct communication with potential clients.
5. Add Your Headquarters Address
An address adds a level of trust and localization, helping customers know where you are based and how to reach you.
6. Add a 1 to 2 Paragraph Biography
A brief bio not only tells your company's story but also highlights the value you can bring to potential customers.
7. Add Your Team Members via Email and Use the Same Password
Adding team members streamlines collaboration and ensures everyone is on the same page regarding project management and client communication.
8. Turn On Notifications for Messages
Enabling notifications ensures you never miss an inquiry or opportunity, allowing for timely responses to potential clients.
9. Add Your Banking Information
If you'll be selling products or services on Trunkline, banking information is required for seamless financial transactions.
10. Add Your Website URL
Linking your website not only drives traffic but also serves as an additional source of information for clients interested in your services.
Bonus tip: Have an ISNetworld account? Add it to the "ISN Number" section in your profile for fast and easy access of safety score vetting from potential clients.
Optimizing your Trunkline portfolio with these steps gives you a significant edge in connecting with the right clients and growing your business. Ensure each of these components is addressed for the best results.