Having a good website is only one piece of the puzzle. Let’s take a look at how you can use Trunkline to have more online visibility, and discuss a bit of Trunkline’s authoritative stance to our portfolio management approach to keep our platform at #1!
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page ranks in the SERPs, the more likely it is to be seen and clicked on by users.
There are many factors that search engines consider when ranking websites, but some of the most important include:
* Relevancy: The content on a website or web page must be relevant to the keywords that users are searching for.
* Authority: Search engines use a variety of factors to determine the authority of a website, such as the number and quality of backlinks pointing to the site and overall traffic logistics to/from the website.
* Trustworthiness: Search engines also consider the trustworthiness of a website, based on factors such as the site's security and the quality of its content.
Backlinking
Backlinking is the process of getting other websites to link to your own. Backlinks are considered to be a vote of confidence by search engines, and they can help to improve the ranking of a website or web page. Make sure you are always updating your Trunkline portfolio and linking your portfolio URL to all your social media and website content!
There are a number of ways to get backlinks, such as:
* Creating high-quality content that other websites will want to link to
* Guest blogging on other websites
* Submitting your website to directories
* Promoting your website on social media
Should you backlink your blog posts, social media posts, website, and portfolio all together?
Yes, it is a good idea to backlink your blog posts, social media posts, website, and portfolio all together. This will help to create a strong network of links pointing to your online presence, which can improve your overall SEO.
When backlinking, it is important to focus on getting backlinks from high-quality websites. Backlinks from low-quality websites can actually harm your SEO.
It is also important to avoid using black hat SEO techniques, such as buying backlinks or link schemes. These techniques can get your website penalized by search engines.
SEO is a complex process, but it is important for businesses that want to be visible online. However, by creating high-quality content and building a strong network of backlinks, businesses can improve their ranking in search engine results pages and attract more visitors to their website.
Have more questions or still confused? Give the Trunkline Team a shout - we’re here to serve!