# Optimizing Drone Delivery Operations in High-Growth Markets Using On-Demand Aerial Imagery: A Collin County Case Study **Challenge** A drone delivery operator in Dallas needed accurate, up-to-date terrain data to safely expand their operations in rapidly developing suburban areas, particularly in Collin County where urban landscape changes daily due to explosive growth. **Context** – Collin County experienced unprecedented development in 2023 – 13,045 new homes constructed (average of 36 new homes per day) – Continuous infrastructure changes creating complex operational challenges – Traditional aerial mapping methods like high-resolution satellite imagery struggling to keep pace with rapid development **Solution** Prius Intelli implemented a comprehensive fixed-wing aerial imagery solution: Regular collection of high-resolution aerial imagery – Generation of detailed Digital Surface Models (DSMs) – Time-stamped documentation of ground conditions – Precise mapping of delivery corridors and landing zones **Implementation** The partnership focused on: – Regular aerial surveys to capture evolving landscape – Development of detailed terrain models including DEMs and DSMs – Identification of safe delivery routes – Optimization of flight paths in urban settings – Strategic planning of delivery networks **Results** The implementation proved transformative for the delivery operator's operations: – Enhanced safety through precise obstacle identification – Improved route optimization in complex urban environments – More reliable delivery service for customers – Successful network expansion in high-growth areas – Increased operational confidence in challenging territories **Key Takeaway** In rapidly developing suburban areas like Collin County, fixed-wing aerial imagery provides the most reliable and safe solution for drone delivery operations, offering time-sensitive, accurate ground condition data essential for successful delivery network expansion.